It is an "industry standard" and requirement when using the short code to always give a way for the recipient to opt out of receiving messages from you. Because of this, some of your recipients might have opted out of receiving ALL messages from you by replying with the word STOP when they only meant to opt out of that particular text list.
It is required to have the exact words "STOP to Opt Out" in your signature when using the short code, but you can add words to that signature to make it more clear or to give a different opt out word to use that won't unsubscribe them from ALL future communications from you.
You can use a similar method with your local number signature.
CUSTOM LOCAL NUMBER SIGNATURE
You can also use this same method with your local numbers too! You can add a custom signature or add this phrase manually to the end of the text message you send to give options to opt out of ALL communications from you, OR just from one particular group.
This article will walk you through how to create a custom signature. You can then use this verbiage, or your own version to give more opt out options: "Reply REMOVE to be removed from this list, or STOP to opt out of all communications from us".
Once you have made your changes when someone replies with STOP or Unsubscribe, their carrier handles the opt out. The only way for them to re-subscribe is by replying with the word START.
When someone replies with REMOVE or anything else you prompt them to reply with (REMOVE ME, TAKE ME OFF, etc) you have the ability to manually remove them from the group / text list, so they no longer receive messages from you for that list. They will still be able to receive other messages.
SHORT CODE SIGNATURE
Step 1
Log in to PastorsLine.
 |
Step 1: Click on Settings (yellow #1 in image to the left).
Step 2: Click on Admin Settings (yellow #2 in image to the left).
Step 3: Click on Signatures (yellow #3 in image to the left). (Only Admins and Owners have access to this page) |
 | Step 4: Find your Default Short Code Signature and click on Edit/Preview.
The Edit signature box will pop up. |
Step 5: Change the wording to give a different reply if they want to be removed from this particular text list, and clarify what replying with STOP will actually do (unsubscribe them from ALL future communications).
Here is an example. We added 'Reply REMOVE to be removed from this list' in the left-hand signature box (turquoise lines in the image below). You can see how it looks in the preview on the right-hand side (gold lines in the image below).
Step 6: Once you have made your changes, click Save to confirm your action.
When someone replies with STOP or Unsubscribe, their carrier handles the opt out. The only way for them to re-subscribe is by replying with the word START.
When someone replies with REMOVE or anything else you prompt them to reply with (REMOVE ME, TAKE ME OFF, etc) you have the ability to manually remove them from the group / text list, so they no longer receive messages from you for that list. They will still be able to receive other messages.