Short codes are usually 5-6 digits in length. A long code is a 10-digit phone number with a local area code.
Even though they are longer, long codes are in a format most of us are very familiar with. We feel that long codes are less spammy and more human. For churches, long codes, being unique, give you complete control over who is doing what with your telephone number.
However, the mobile carriers have forced us to adopt an AND strategy. They are currently filtering bulk messages send via a short code.
We offer both long codes and a short code, 77411 for a complete digital text strategy.