All Collections
Integration
Integration | Mailchimp
PastorsLine vs MailChimp Merge Fields/Tags for Personalization
PastorsLine vs MailChimp Merge Fields/Tags for Personalization

The correct format for merge fields/tags depends on the app you are using.

Jason Alexis avatar
Written by Jason Alexis
Updated over a week ago

What’s in a name? Well, a lot if you are talking about merge data for personalization.

In PastorsLine, we call them ‘merge fields’. If you want to include your contact’s first name, you would type: [First Name].

In MailChimp, these same data fields are called ‘merge tags’. To include a contact’s first name, you would type: *|FNAME|*

So, even though PastorsLine is syncing with MailChimp and pushing data back to it, you still need to use the correct format for the app you are working within.

Did this answer your question?