When we talk about first-time guest follow-up, we like to use the parable of a ‘first-time crush’—we’re excited, trying to connect with someone we don’t really know, and don’t want to ‘blow’ our chances. So, our reaching out should be personalized (using the person’s name) and come from a local, 10-digit number. The msg should be short (160 characters or less) and natural. Include how you two got connected so they know it’s a genuine text and mix your texting shorthand and natural communication. End on a caring note. In addition to further details, our blog about this topic gives you 7 templates for great guest follow-up texts—just plug in the specifics and press ‘Send’. 

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