The first idea is sending timely, or important, alerts such as last-minute event cancellations and friendly reminders. Idea #2 is collecting contact information such as email address. The third way is event handling: advertising (beforehand) and managing (real-time). Strategy #4 is conducting live “townhalls” and polls to get ‘at the moment’ feedback. The final idea is promoting or connecting to other media campaigns such as a link to Facebook or Google+ Hangout.
Find out the specific details, as well as some eye-opening statistics about why texting via mobile phones is so powerful, here.