Just as barcodes (those dark lines on a product) are visual representations of product information, Quick Response codes (QR codes) are visual representations of mobile device commands. Increasingly, churches are including QR codes in their SMS repertoire.
Reasons why?
- Accuracy which saves time and frustration: Scanning a QR code brings your church member or guest to the exact digital address you want them to arrive at. They don’t need to type in a phone number, a website address, or even a keyword—each one open to user error so they might have to repeat the process again or even AGAIN.
- Versatility which enriches your relationship: QR codes are direct links to a whole slew of activities and information such as URLs, Locations (using links to Google Maps coordinates), online giving sites, email, Wi-Fi, etc.