Happy you asked. Even though SMS (short messaging service) is a relatively new member of the ‘communications toolkit’, it has already proven itself to be a highly effective one. Globally, there are more than 5 billion phones and more than 85 percent of Americans has one. Of the approximately 7 trillion messages sent on a yearly basis, 97 percent of them are opened overall—with 83% being opened within an hour. Emails with their 20 percent open-rate just can’t compare.
Here are 5 ways to crank up texting to benefit your church: sending significant, timely alerts; collecting important information; advertising and managing events; conducting polls and contests; promoting and connecting to other social media campaigns. Read more about how to use these ideas as part of your ministry’s communication strategy.